As reported in the Amazon’s best seller “Fintech, Web Marketing, Crowdfunding”
written by our CEO Augusto Vecchi, crowdfunding is increasingly being used as a marketing tool. So not just as a financial formula to raise capitals, but a prominent part of a communication strategy which has the aim to make the project and the brand of the proposing company known. Therefore, the advantages of a crowdfunding campaign are many:
- Raising capital
- Testing a product or probing an initiative
- Capturing the attention of difficult-to-reach users/investors
- Giving visibility to the company or the proposer.